Inspired by Princess Diana‘s notorious Warm and Wonderful black sheep sweater, notjust has launched a reindeer sweater that will have you whistling Rudolph the Red-Nosed Reindeer all the way into 2022. The best part? 50% of the profits from every sale will be donated to charities in the UK tackling climate change and mental health!
Coined the “People’s Princess” knit, this red sweater (or jumper for our UK audience) features a tiled reindeer pattern with one singular black reindeer. Their description reads, “Feel like the People’s Princess you are with our festive take on Princess Diana’s iconic Black Sheep look, featuring Christmas reindeer! A stylish, luxury yet accessible version that gives back to society – just like the lady herself.”
notjust’s 2021 holiday collection is sustainably focussed and made by using recycled yarns destined for landfills that have been repurposed to make “premium-quality knits designed to be worn year-on-year.” Andy Will of notjust tells ToDiForDaily.com that, “All garments are produced ethically with zero waste and the lowest carbon footprint in the UK.” Kind of a big deal! We certainly know that Prince Charles and Leonardo DiCaprio would approve.
Matt Clarke, co-founder of notjust says, “We’re back with our best of Britain range celebrating the heroes and talking points of our times on Christmas jumpers that are certain to steal the show at any Christmas party this festive season. This year – unlike that COP26 lot – we’ve stayed true to our pledge of releasing a recycled collection of festive knits (a year early in fact) as it has been our constant mission to do Christmas jumpers better than anyone else out there. We’re proud to be releasing a collection of knits that use plastic bottles and materials destined for landfill to create the highest quality of knits that will be worn time and again. So if you need a Christmas jumper don’t buy the fast fashion option, do it the right way with our premium offering.”
I personally love this design because it reminds us that being different, just like Rudolph and Princess Diana, makes you special and a very valuable asset to the world! You are loved! Happy Holidays!
Get your Princess Diana-inspired reindeer sweater for just £37.99 ($51.29) here. 50% of the sale will be donated to MIND. MIND is a mental health charity located in England and Wales.
Since 2017 notjust has raised over £70,000 for charities including Save the Children, Kicking Off, and The Trussell Trust.